Business is business

Authors:
David McHardy Reid

Source:
USA Today; 06/20/2005

"Adaptation is intrinsic to the reality of doing business around the globe. Brands and products must be adapted and trade-offs made." (para 2)

"As for Microsoft, its primary role is to sell software and other products in the context of the political environments in which it operates. It is preferable that it concentrates on selling its products. In so doing, it makes the trade-off between accepting potential damage to its brand, in the longer term, by being perceived as kowtowing to a non-democratic regime, but benefiting by satisfying the needs of Chinese consumers." (para 5)


David McHardy Reid is a professor and director of the Center of International Business at Rochester Institute of Technology. (Microsoft, Google and Yahoo declined to provide an opposing view.)
Good Source.
Need to look for opposing view.