Authors:
Von Leyden, James
Source:
Index on Censorship; Apr2004, Vol. 33 Issue 2, p101-105, 5p, 3bw
"The choice for the consumer is not so much whether to buy or not to buy based on price and quality, but on whether they identify or don't identify with the brand." (102)
"As long as the cleverest people go into advertising rather than activism, advertising will remain one step ahead." (105)
Very interesting article. Make sure to go back and look thru it again when writing the paper. It may be able to take the paper to a different angle with the talk of advertising. How "advertising nowadays is not about lies and truthfulness but in-jokes, stunts and a sense of belonging." (101)
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